July 10, 2007
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PR Committee
Bookstore/Marketing/Website
 
REPORT
 
1.) The bookstore is now up and running.  Marge Padgitt started a Pay Pal Account for the MHA with Richard Smith, Doug Hargrave, and Marge having access to the account.  Buttions were added to the web page and forwarded to Norbert, who put this page on the MHA site.  Orders started coming in early June and $500 was transferred to the MHA bank account at the end of June.  We are still having some technical problems with Pay Pal and Marge is working to resolve these issues so Doug and Richard can have full access.
2.) The committee suggests adding e-books and reports to the bookstore page so people can download items if preferred over mailing.  Some items may be free.  This would save the director time and save money on postage and printing.  Reports and books could be kept on the server in PDF format and the exact URL given to the person via e-mail after he/she has paid or ordered. Free reports could just have a link without having to be provided by e-mail. 
3.) The committee suggests adding a Media page to the website with articles, press releases, and high-resolution photos that can be downloaded. We feel this would add to the professional image of the organization and make it easier for the media to get the information they need for articles.  Connie has volunteered to write a press release. Mention that Norbert is available for radio interviews may also be a good idea.
4.) The committee is currently working on additional ideas for marketing.
 
Sincerely,
 

Marge Padgitt
Padgitt Chimney & Fireplace

The Fireplace Shoppe
228 W Maple Ave.
Independence, MO 64050
816-461-3665 Fax 816-461-2818
email: margepadgitt@comcast.net
www.chimkc.com